HARDISON’S TIP’S – JULY 30, 2021 – How to Sell Your Car for the Most Money

HARDISON’S TIP’S – JULY 30, 2021 – How to Sell Your Car for the Most Money

Vehicles that were used multiple times every day in pre-COVID times are now sitting in garages for days if not weeks at a time. This, along with an economy stifled by business shutdowns and restrictions, has prompted many people to sell their current vehicle and/or downsize their family vehicle fleet. Some consumers are also trading a larger or luxury vehicle for a smaller non-luxury vehicle that is less expensive to own and operate. 

On the other hand, the desire by many to avoid the use of public transportation has spurred former bus, train, and subway riders to purchase a car. The prospect of sharing a ride in close proximity with dozens of other passengers just doesn’t seem palatable right now. 

What this means is lots of people are buying and selling used cars. This is attested to by statistics on used car sales at auction gathered by J.D. Power. Among the findings: used car prices have grown 35% over the past 16 weeks and are now 15% higher than at the beginning of March.

All this might prompt you to consider selling your car. Of course, if you’re going to do that, you have many options. Some are obvious, like trading the car in or selling it to a neighbor or friend, and some are less obvious, like selling it to a national used car retailer or getting a guaranteed price from a local dealer. This article is intended to give you good advice on selling your car for the most value.

How Much is My Car Worth?

The first step in getting the most value when you sell your car is understanding its approximate worth. The vehicle’s model year, brand, model, mileage, and overall condition are key factors in determining what it is worth. 

Happily, there is a free resource that takes all the necessary factors into account. By visiting and entering a few pertinent facts about your current car, you will be presented with an array of useful price/value information. Included among them are rough, average, and clean trade-in values (based on vehicle condition), the “clean retail” value, and a certified pre-owned value.

If you plan to trade your car in as you purchase a new vehicle you can expect to receive the appropriate trade-in value. Similarly, if you sell your car to a dealer you can expect to receive something close to the trade-in value. These are essentially wholesale prices that provide a margin of profit to the dealer when they retail the used car. 

If you plan to sell your car to a private party you can expect to get a price like the “clean retail” value, since you are selling to the end-user. 

What is the Best Way to Sell a Car?

With a firm understanding of your car’s basic value (or should we say “values” based on the method of sale) you should make a decision about how you will sell it. Part of the decision depends on how much time you want to devote to selling your car. Do you want to make this your life’s work, or do you just want to sell your car quickly for a fair price without much hassle? 

Yes, you might be in line to get the most money for your car if you sell it to a private party, but you have to consider the value of the time you will spend getting the car ready for sale, creating the ads for the car, and, importantly, showing the car to strangers. You also have to consider the awkwardness and difficulty in taking payment from a private party to make certain you are getting the money you deserve and not a worthless check.

An obvious alternative is to trade in your car on another car, but if you are selling your car without replacing it, that is not an option. You can, however, sell your car to a dealer simply by going to dealers in your area and asking them what they will pay for your car. Or you can take it to a location of a national used car retailer, like CarMax for example, and ask the same thing. The easiest solution is available right here on the J.D. Power website through our Sell My Car solution.

All you need to do is enter the vehicle identification number or the license plate number of the vehicle you want to sell, answer a few simple questions about it, and you will be presented with a real offer from a local dealer with a price for which it will purchase the car. With that in hand, you go to the dealership, where the dealer will see that it is as you represented it, and your car is sold.

How to Sell A Car

No matter how and where you sell your car, there are a few tips you can follow to maximize your return. First, make certain your car looks good. Wash it, wax it and do all you can to give it great “curb appeal.” You want the prospective buyer — be it an individual or a dealer — to want that car. Looks matter.

Fix It or Disclose It

If your car has obvious mechanical problems, you need to address those either by getting them fixed or simply pointing them out to the prospective buyer. While a private party might want a car that has no problems at all — don’t we all? — dealers will typically expect the car to have some mechanical issues. The fact is, they have the ability to repair those faults much less expensively than you do, and they expect to do some vehicle prep before they retail the car on their lot. So, if you are going to sell your car to a dealer it is much less important that the vehicle be in near-perfect condition.

Demonstrate your Care for your Car

Potential buyers want to be reassured that they aren’t about to purchase a vehicle that will turn out to be lemon. One way you can offer that reassurance is by showing the vehicle’s maintenance records. If you have maintained your car meticulously and, importantly, have kept those records, show them to prospective buyers. Many people will be impressed by your proper treatment of your vehicle.

Play the Field

If you intend to sell your vehicle to a dealer, it isn’t wise to take the first offer you are given unless it is right on the money based on what you believe your car is worth. Many times, if you get an offer from a dealer, including an offer from the J.D. Power Sell Your Car service, it will be good for a period of time. You can use that time to “shop” your car to other dealers and even private parties to see if someone will beat that price.

Make the Advertisement Look and Sound Great

These days there are plenty of places to advertise vehicles for sale online, and many of them are free or low-cost. When you advertise your car, you want to put its best tire forward in the form of excellent photos and a good description. Take some time to park your car with a neutral background and in shade or soft light (as at dusk) that shows your car to the best advantage in your photos. Similarly, write a description of the car telling the prospective buyer about its best features.

Qualify Prospects and Keep Safe

Personal meetings can be problematic. If you are going to meet someone to give them a look at your vehicle, do it in the safest manner possible, meeting during the day at a public place that is frequented by other people. Feel free to ask the prospective buyer how they plan to pay for the car to make certain that they are serious. If you have any questions about them, don’t meet with them. There are other buyers out there.

Assure Yourself of Proper Payment

If you decide to sell your vehicle to an individual, accept only cash or a cashier’s check in payment. You are wise to close the transaction at the bank that issued the cashier’s check. Never accept a personal check under any circumstances. Once you have made certain that the cashier’s check is good, you can sign over the title of the car to the buyer and let them take possession of the car. 

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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