HARDISON’S TIPS – JUNE 28, 2021 – How To Sell More Vehicles With Videos (PT.1)

HARDISON’S TIPS – JUNE 28, 2021 – How To Sell More Vehicles With Videos (PT.1)

For over a third of car buyers, the shopping journey ends after visiting only one dealershipThat’s all it takes. So, how do you make sure it’s yours they visit? You need to leverage automotive video email across your team.

And in a hyper-competitive industry full of loud voices, you need to be louder. Ad campaigns and billboards can only get you so far. Your sales team needs to get face to face to stand out.

But time is money in the automotive industry.

To reach your customers “in person” in a fast and scalable way, videos are the way to go.

How To Sell More Cars With Automotive Videos

Getting your team to use video email into their automotive video marketing is tough. And as your dealership’s tech stack grows, the harder it becomes.

But automotive video email is such an easy tool to implement.

There are so many types of automotive videos your team can send to potential customers, and internally. Here are some ways car dealerships are sending video emails…

1. Lead Response Car Dealership Videos

Car shopping is done online now. Because buyers are looking for a car – not a dealership.

So, as your online leads pour in, send them a video. That’s what the sales team at many dealerships around the country are doing with big success.

Many of the salespeople are reaching out to each lead with an automotive video email saying things like…

It grabs people’s attention when they first start the car buying process. Because they’re not just getting another plain-text auto marketing email. They’re connecting with a real person, just like them.

So, when their customers come in for a test drive, they’ll feel like they already know the sales consultant.

Sure, sometimes there are too many leads to reach out to with one-on-one video messages. But if your team uses automotive video email as one of their sales automation tools, they can still send videos to each lead. And they’ll still have a personal touch.

They can do this by pre-recording lead response videos that are sent automatically to any of their online leads. So, they’ll receive a response right away.

That’s what will drive them into your dealership, so they drive out in a new car. Just make sure to have the vehicle that they are asking about in the video and a few features about it – along with confirming the appointment time. SMILE!!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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