HARDISON’S TIPS – JUNE 28, 2021 – How To Sell More Vehicles With Videos (PT.1)
For over a third of car buyers, the shopping journey ends after visiting only one dealership. That’s all it takes. So, how do you make sure it’s yours they visit? You need to leverage automotive video email across your team.
And in a hyper-competitive industry full of loud voices, you need to be louder. Ad campaigns and billboards can only get you so far. Your sales team needs to get face to face to stand out.
But time is money in the automotive industry.
To reach your customers “in person” in a fast and scalable way, videos are the way to go.
How To Sell More Cars With Automotive Videos
Getting your team to use video email into their automotive video marketing is tough. And as your dealership’s tech stack grows, the harder it becomes.
But automotive video email is such an easy tool to implement.
There are so many types of automotive videos your team can send to potential customers, and internally. Here are some ways car dealerships are sending video emails…
1. Lead Response Car Dealership Videos
Car shopping is done online now. Because buyers are looking for a car – not a dealership.
So, as your online leads pour in, send them a video. That’s what the sales team at many dealerships around the country are doing with big success.
Many of the salespeople are reaching out to each lead with an automotive video email saying things like…
It grabs people’s attention when they first start the car buying process. Because they’re not just getting another plain-text auto marketing email. They’re connecting with a real person, just like them.
So, when their customers come in for a test drive, they’ll feel like they already know the sales consultant.
Sure, sometimes there are too many leads to reach out to with one-on-one video messages. But if your team uses automotive video email as one of their sales automation tools, they can still send videos to each lead. And they’ll still have a personal touch.
They can do this by pre-recording lead response videos that are sent automatically to any of their online leads. So, they’ll receive a response right away.
That’s what will drive them into your dealership, so they drive out in a new car. Just make sure to have the vehicle that they are asking about in the video and a few features about it – along with confirming the appointment time. SMILE!!
