HARDISON’S TIPS – JUNE 30, 2021 – How To Sell More Vehicles With Videos (PT.3)

HARDISON’S TIPS – JUNE 30, 2021 – How To Sell More Vehicles With Videos (PT.3)

5. Internal Dealership Update Video Emails

But your automotive videos don’t have to be limited to just customers. You can send video emails to keep the whole dealership informed of sales wins, leads generated, and more.

Many good Internet Sales Directors send video updates on outbound sales efforts, appointments set, leads by inquiry category (used/new car), etc.

It’s an awesome way to keep everyone in your dealership in the loop, while celebrating the success of your team members.

So, there’s alignment across your business. And you’re encouraging everyone in the process.

Happy employees lead to motivated ones. And motivated employees lead to more cars sold.

There are many dealerships and dealer groups that have hired video specialists to work with the sales team members and management on creating better videos. This way they sales consultants are not nervous, positioned correctly, creative shots, no time over runs, etc. I have seen where dealer groups have placed one at each dealership in the group or share them with two or three to ensure that there is some consistency within the dealerships in the group.

I have also seen where Independents have taken their talents and hired themselves out to dealerships or dealer groups for a fee and working with the managers to be better coaches in order that over a set time six months or a year that the responsibility would fall under that management team.

And yes, just like a BDC manager, Internet Manager, Used Car Manager, CPO Manager, there are now Video Managers/Social media Managers who have taken the forefront on this Important position. The question falls back to how do you want your customer experience to look like and is it Important to you and your dealership or dealer group.

The next new position that has been talked about is if you are consistent and your sales teams are comfortable with digital marketing and have Incorporated a sold product specialist delivery to a customer away from the dealership – videos by the employees and customer on a well knowledge based delivery.

Incorporate Videos in Your Dealership for More Closed Deals

If your dealership already has a video tool that you are not using but your team hasn’t sent very many videos.Make this a coaching point for the summer and you will see the results by the end of July and through the end of the year.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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