For every organization, sales is the engine that drives the business. 

Regardless of what upper management may say, sales will always be their “favorite child”. After all, it’s the department that brings in the customers — and the cash.

But being the favorite child doesn’t mean things always go smoothly. The pressure to meet ambitious quotas month after month can be a never-ending source of stress. Plus, it’s a high-focus department, meaning the higher-ups are watching and they expect continuous results.

So what does it take to become a top performer in sales?

It takes knowing the right sales tips and practicing to get the job done. I am going to take you through 15 different sales techniques and strategies for both beginners and advanced salespeople, covering everything from prospecting, following up, leveraging the right technology to get the job done as efficiently as possible, and more!

Know Everything About Your Product

It’s important that you understand not only how your product functions, but also the specific features that will help solve any problems your customers may have. After all, you’re the ambassador of the product — if you don’t use it, why should anyone buy it from you?

Go through all the product demo videos and support documents that are available. Try to understand the purpose of each feature and exactly what problem it is designed to address.  

Some basic questions for which you need to provide great answers to your customers are:

  • I have a problem. Does your product offer a feature to help solve it?
  • What kind of technology would I need to access those features?
  • To what extent is your product customizable?
  • Will I receive any kind of support or training?
  • How much is this going to cost me?

Your customers usually aren’t interested in the more technical aspects of your product. They want to know how the product can make their life easier immediately.   A thorough understanding of the product doesn’t just make you a more confident cheerleader of what you’re selling. It also helps you get to the root of your customer’s pain points, and allows you to quickly and thoroughly map your product to your customer’s needs.

As you should know that “Customers don’t care how much you know until they know how much you care”. You do this by the type of questions that you are asking a potential customer.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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