HARDISON’S TIPS – OCTOBER 18, 2021 – SALES TIPS FOR THE NEW OR THINKING ABOUT SALES -1
For every organization, sales is the engine that drives the business.
Regardless of what upper management may say, sales will always be their “favorite child”. After all, it’s the department that brings in the customers — and the cash.
But being the favorite child doesn’t mean things always go smoothly. The pressure to meet ambitious quotas month after month can be a never-ending source of stress. Plus, it’s a high-focus department, meaning the higher-ups are watching and they expect continuous results.
So what does it take to become a top performer in sales?
It takes knowing the right sales tips and practicing to get the job done. I am going to take you through 15 different sales techniques and strategies for both beginners and advanced salespeople, covering everything from prospecting, following up, leveraging the right technology to get the job done as efficiently as possible, and more!
Know Everything About Your Product
It’s important that you understand not only how your product functions, but also the specific features that will help solve any problems your customers may have. After all, you’re the ambassador of the product — if you don’t use it, why should anyone buy it from you?
Go through all the product demo videos and support documents that are available. Try to understand the purpose of each feature and exactly what problem it is designed to address.
Some basic questions for which you need to provide great answers to your customers are:
- I have a problem. Does your product offer a feature to help solve it?
- What kind of technology would I need to access those features?
- To what extent is your product customizable?
- Will I receive any kind of support or training?
- How much is this going to cost me?
Your customers usually aren’t interested in the more technical aspects of your product. They want to know how the product can make their life easier immediately. A thorough understanding of the product doesn’t just make you a more confident cheerleader of what you’re selling. It also helps you get to the root of your customer’s pain points, and allows you to quickly and thoroughly map your product to your customer’s needs.
As you should know that “Customers don’t care how much you know until they know how much you care”. You do this by the type of questions that you are asking a potential customer.
