ADN/Game Face Monday, March 1, 3:00 pm Eastern LIVE

ADN/Game Face Monday, March 1, 3:00 pm Eastern LIVE

Richie Bello and Arthur Early set a special time for their special guest, Richard Berman, Author of 9 to 9, The Life of a Salesman. Berman, a long-time automotive trainer, and good guy, let Richie take him through what it takes today to hit your ROI. If you don’t think you are getting the drive you need from your team, you will want to hear from Berman. A little of the old and a lot of the new approaches. Richie sees Berman as a true advocate for automotive dealers and their teams. Richie wants you to join him this Monday, March 1 at 3:00 pm Richie also brings you up to date with the veterans initiative sponsored by Shop Smart Autos. Dealer principals, managers and teams should not miss this show. First-quarter is closing and the selling season for the automotive sector has begun, so remember to put your game face on. Richie Bello and Arthur Early LIVE Monday, March 1, 3:00 pm

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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