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LEAD GENERATION – UNDERSTANDING…

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LEAD GENERATION – UNDERSTANDING AND KNOWLEDGE SUMMARY Lead Generation Process To sum it up: Visitor clicks a CTA that…

What is lead generation?

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Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in…

LEAD GENERATIONS

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LEAD GENERATIONS: Are they offering the dealership a good product or lack of training for it to be successful…

Extended Warranty Is Not…

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How confusing can it get? We have all gotten familiar with the term “extended warranty”, but is it really…

WarranTchimp.com – What’s In…

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When the extended car warranty company’s creative team began to develop its brand’s unique selling proposition to consumers, the…

The Overlooked Black History…

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Nowadays, Memorial Day honors veterans of all wars, but its roots are in America’s deadliest conflict, the Civil War.…

GOD BLESS OUR HEROS…

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Traditionally the kick-off for summer, the Memorial Day Holiday anchors of the biggest weekend vehicle sales events of the…

Brandon Hardison Service Department,…

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Service Department, You’re About to Be Leaned on Heavy! By Brandon Hardison Recently, I posted that dealerships should focus…

NJ car dealerships can…

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New Jersey car dealerships and bicycle shops can restart in-person sales on Wednesday, another baby step in the planned…

Coronavirus Is Pushing Car…

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As the coronavirus pandemic intensified this year, foot traffic at the Honda of Hollywood dealership in Los Angeles dried…
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