CHAMPION STRATEGIES – JUNE 1, 2021 – What Do Great Presenters Do
1) GREAT SPEAKERS SHARE REAL PERSONAL STORIES THAT HELP THEIR AUDIENCES CONNECT WITH THE MESSAGE
People love listening to personal stories based on the experience of the speaker, especially stories which they can directly relate to. Great speakers use their own personal stories – taken from their years of experience. All of us have stories we can use during our presentations but we do not realize it. I keep a book that I started years ago where I write down things that have happened to me, happened to my kids, my wife, my friends, neighbors, people I have worked for, clients, and things that happened during my speaking events.
I have been collecting and using stories for over 25 years and continue to use and tell some of the stories that happened to me more than 20 years ago as well as stories that happened to me just last month. You may not know what stories you can use, where to use them and when they will be the perfect story for the moment, but the important thing is to write them down. When you have time, sit down and try and record all the details you can remember. When did things happen, who was there, what was going on, why were you there and any other details you can remember – the more detail the better.
Next you need to think about how you will tell these stories to other people. What will you say, who will be in the story, what details are you willing to add to the story to make the story come alive.
Regardless of what story or stories you decide to use, you need to develop, prepare and practice telling your stories so they create interest or the effect you want it give. Many people, ask me, “Do we really need to use stories? I always respond to this question by saying, “If you want to get paid you do!” Professional speakers, learn to become good storytellers and use stories all the time.
The more you practice telling your stories the better they begin to sound and the easier they become to tell. During my typical 4 day Train the Trainer program, I probably share 6 to 10 stories over the course. The stories I use may not always be the same stories; it depends on the program and what prompts my thought process at the moment. Great speakers do this all the time and put a lot of thought into the stories and how they can use these stories to not only connect with the audience, but how to use this story to make a point. It is key that you use stories to make a point and help the audience relate more easily to your message.