CHAMPION STRATEGIES – JUNE 1, 2021 – What Do Great Presenters Do

CHAMPION STRATEGIES – JUNE 1, 2021 – What Do Great Presenters Do


People love listening to personal stories based on the experience of the speaker, especially stories which they can directly relate to.  Great speakers use their own personal stories – taken from their years of experience. All of us have stories we can use during our presentations but we do not realize it. I keep a book that I started years ago where I write down things that have happened to me, happened to my kids, my wife, my friends, neighbors, people I have worked for, clients, and things that happened during my speaking events.

I have been collecting and using stories for over 25 years and continue to use and tell some of the stories that happened to me more than 20 years ago as well as stories that happened to me just last month. You may not know what stories you can use, where to use them and when they will be the perfect story for the moment, but the important thing is to write them down. When you have time, sit down and try and record all the details you can remember. When did things happen, who was there, what was going on, why were you there and any other details you can remember – the more detail the better.

Next you need to think about how you will tell these stories to other people. What will you say, who will be in the story, what details are you willing to add to the story to make the story come alive.

Regardless of what story or stories you decide to use, you need to develop, prepare and practice telling your stories so they create interest or the effect you want it give. Many people, ask me, “Do we really need to use stories? I always respond to this question by saying, “If you want to get paid you do!” Professional speakers, learn to become good storytellers and use stories all the time.

The more you practice telling your stories the better they begin to sound and the easier they become to tell. During my typical 4 day Train the Trainer program, I probably share 6 to 10 stories over the course. The stories I use may not always be the same stories; it depends on the program and what prompts my thought process at the moment. Great speakers do this all the time and put a lot of thought into the stories and how they can use these stories to not only connect with the audience, but how to use this story to make a point. It is key that you use stories to make a point and help the audience relate more easily to your message.

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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