CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – APRIL 15, 2021
Oral Presentation and Powerpoint
Maintaining the Look and Sound of a Professional Speaker
Public speaking is often cited by people as their number one fear (with death, ironically, as number two. Clearly, no one overcomes such fear overnight, and no one set of tips can transmogrify you into a polished speaker. However, you can work through that fear by learning from the successes of others. As Christopher Lasch once noted, “Nothing succeeds like the appearance of success.” Good speakers attend first to their wardrobe, dressing as well as their “highest ranking” audience member is likely to dress. An equally important part of looking and sounding like a professional speaker is how you handle your body language and your voice. You must exude confidence if you want to be taken seriously, and remember that a high percentage of your audience’s perception is not about what you say but about how you look when you say it. The following guidelines will help you to look good and sound good as you give a talk:
- Take care not to stand in the way of your own slides—many speakers do this without even realizing it. Especially when using an overhead projector, point to the projected image of your slide (ideally, use a stick pointer or laser pointer) rather than the original source. This helps you avoid covering up more of the image than you intended and keeps our focus on the projected image rather than your accidental hand shadow puppet.
- Ideally, use the mouse pointer, a stick pointer, or a laser pointer to draw our attention to a particular item on the screen. One simple circle drawn briefly around the selected information is enough to draw our attention. Beware of slapping a stick pointer loudly against a screen, or leaving a laser pointer on for so long that its bright dot shakes all over the screen as a blazing red mirror of your nervousness.
- When you are not using a slide directly, keep it out of sight or out of your audience’s line of attention. Turn off the projector or create a dark screen when no visuals are relevant; literally invite your audience to turn its attention away from one thing to another.
- When working with computer projection, do not trust that hardware will always perform as you anticipate. Sometimes equipment fails midstream, or what worked fine for one speaker in a group doesn’t work for the next. If necessary, take backup transparencies of your slides ready for use on an overhead projector. Be certain that an overhead projector is available beforehand as a fallback.
- Don’t forget the value of a good old-fashioned easel or chalkboard. Not only do they offer variety, they are especially good for writing down basic information that you also want your audience to muse over or write down, or for presenting a picture as it evolves via its individual pieces (e.g., a flow chart, schematic, or simple experimental set-up).
- Maintain eye contact with at least a few people—especially those who are being the most responsive—in various parts of the room. Conversely, if you’re especially nervous about one or two audience members or you note some audience members looking sour or uninterested, avoid eye contact with them.
From his success on the sales floor of an automotive dealership to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer. Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.
Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.
Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html