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CHAMPION STRATEGIES – PUBLIC SPEAKING WORKSHOP – DECEMBER 14, 2020

History of Public Speaking (PT.1)

Our current knowledge and practice of public speaking draws upon ancient Greek, Roman, and Western thought.

The Classical Period (500 BCE – 400 BCE)

The ancient Greeks highly valued public political participation, where public speaking was a crucial tool. We will begin an overview of four Ancient Greek philosophers, also known as the “fantastic four”Aspasia of Miletus, Socrates, Plato, and Aristotle.

Aspasia of Miletus (469 BCE), the “mother of rhetoric,” is believed to have taught rhetoric to Socrates. During this period Pericles, the Athenian ruler and Aspasia’s partner, treated Aspasia as an equal and allowed her the opportunity to engage in dialogue with the important and educated men of society.

Socrates (469-399 BCE) greatly influenced the direction of the Classical Period. Most of what we know about Socrates comes from the writings of his student Plato.

Plato (429-347 BCE) wrote about rhetoric in the form of dialogues with Socrates as the main character. Plato defined the scope of rhetoric according to his negative opinions of the art. He criticized the Sophists for using rhetoric as a means of deceit instead of discovering truth.

Aristotle (384-322 BCE) is the most famous Greek Scholar. Aristotle studied in Plato’s Academy where he later taught public speaking until Plato’s death in 347 BCE. During this time, he opened his own school of politics, science, philosophy, and rhetoric.

Aristotle defined rhetoric as the “faculty of discovering the possible means of persuasion in reference to any subject whatever.” Aristotle divided the “means of persuasion” into three parts, or three artistic proofs, necessary to persuade others: logical reason (logos), human character (ethos), and emotional appeal (pathos).

Sophist (400s BCE): The Classical Period flourished for nearly a millennium in and around Greece as democracy gained prominence. Citizens learned public speaking from early teachers known as Sophists. Sophists were self-appointed professors of how to succeed in the civic life of the Greek states.

The Romans: Cicero and Quintilian

Cicero (106-43 BCE) is considered one of the most significant rhetoricians of all time. His works include the early and very influential De Inventione (On Invention ), often read alongside the Ad Herennium as the two basic texts of rhetorical theory (throughout the Middle Ages and into the Renaissance); De Oratore (a fuller statement of rhetorical principles in dialogue form); and Topics (a rhetorical treatment of common topics, highly influential through the Renaissance). Cicero is most famous in the field of public speaking for creating the five canons of rhetoric, a five-step process for developing a persuasive speech that we still use to teach public speaking today.

Quintilian (c. 35-95 CE) extended this line of thinking and argued that public speaking was inherently moral. He stated that the ideal orator is “a good man speaking well. ”

The Medieval Period (400 CE – 1400 CE)

In contrast to the Classical Period, which saw tremendous growth and innovation in the study of communication, the Medieval Period might be considered the dark ages of academic study in public speaking. The church felt threatened by secular rhetorical works they considered full of pagan thought. The Church did, however, focus on persuasion and developing public presentation to improve preaching.

St. Augustine (354 CE-430 CE), a Christian clergyman and renowned rhetorician, argued for the continued development of ideas that had originated during the Classical Period. He thought that the study of persuasion, in particular, was a worthwhile pursuit for the church.

END OF PART ONE

Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html

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