Good is only half a block from average. Excellence lives on the other side of town from good. Outstanding resides in a zip code all by itself!
This Be Outstanding! Lesson is devoted to reinvesting in you. Its purpose is to help you to raise the bar, and reach for higher levels of performance from yourself than you ever thought possible.
How does one create and sustain outstanding performance? First and foremost, you must live and die by the spirit of this rule: “If you are not committed to delivering results that are profound, dramatic and superior – NEVER COMPETE!”
Let’s consider the ramifications of these 16 simple words. They remind me of something that Lee Iacocca, formally of Ford Motor Company and Chrysler Corporation once said. “It’s not enough to make your processes or performance great, it should be INSANELY great. Incremental improvements over your competition’s processes, or even your own previous processes, don’t cut it. You should shoot for TEN times better.”
Being outstanding means redefining existing ways you have been approaching your processes and standards of performance, and challenging yourself to constantly improve through practice in order to become consistent with your dealerships processes by mastering the basics.
The Ritz-Carlton epitomizes what it means to create and sustain outstanding performance. The Ritz-Carlton is the first and only Hotel Company to win the coveted Malcolm Baldrige National Quality Award; in fact they are the first and only Service Company to win the award twice. You may have stayed at the Ritz-Carlton and I guarantee that many of your guests have stayed at the Ritz-Carlton.
When you stay at the Ritz-Carlton, you get to experience and enjoy the finest service and facilities in the world. They have consciously developed a legacy, and a reputation for outstanding service and innovation.
The standards of service, dining and facilities set by the Ritz-Carlton serve as a benchmark for all hotels and resorts worldwide. In short, The Ritz-Carlton has set the standards by which everyone else must compete.
The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and The Ritz-Carlton mystique is strengthened.
So what do you do if your performance is not currently superior to everyone and everything else around you? Easy. Decide to deliver outstanding results, and deliver them – starting right NOW! Be the person at your dealership who sets the standard by which everyone else must compete.
Make It A Champion Day!
“SALES TRAINING MATTERS”