HARDISON’S TIPS – FEBRUARY 15, 2021 – CREATE BUZZ AT THE DEALERSHIP WITH TRAINING
9. Dress for Success
If your company has a dress code, follow it. If it doesn’t, create your own. You want to look professional, clean, neat, and confident.
Your first impression can make or break a sale. Whether you wear business casual clothing, or a shirt and tie it should be clean and pressed.
Rear comfortable, but professional shoes. Never wear sandals or tennis shoes. Show up for work in shorts and sandals and people wonder if you know what you’re doing.
If you smoke, make sure you don’t smell like an ashtray. Don’t overuse your cologne.
Dress and behave in a professional manner. Choose pleasing, neutral colors. You want people to notice you, not your clothes.
Remember, buying a car is a major decision. Be serious about your part in the process. Bring your A game by looking and acting like a professional. The payoff is more sales and referrals.
10. Get the Details Right
When you meet a potential customer on the car lot, make a point of remembering their name. Learn and remember the details about the car they want.
Compliment their choice of model and color. It’s an easy way to remember the info. Let the buyer know you understand what they’re saying. Treat them like a friend.
Listen to any concerns. Pay attention to price range, style, and features the customer wants. There’s nothing more annoying than feeling a salesperson isn’t paying attention.
If someone wants an SUV don’t show them a compact sports car. If a potential customer explains budget concerns, respect them. Don’t ignore their request and show them a more expensive model.
When you get the details right you build a good rapport. When you listen to customer concerns and desires, you both get what you want. The client gets the right car. You get the sale.
The bonus is you earn their trust and future business.
1. Be Honest
The worst thing you can do as a car salesman is to be sneaky. Don’t use questionable tactics. Don’t lie or make false claims. More often than not, you lose the sale. You also lose your reputation as trustworthy.
Never lie to customers. Don’t tell them you have a particular model when you don’t. If you make up a mileage rating and it’s wrong, customers assume you lied. You’ll lose their trust and business.
If you don’t know the answer to a question, say so. Tell them you don’t know but will find out. Then, ask a reliable source for the information and report back to the customer.
Never tell customers something because it’s what they want to hear. It’s tempting to please someone in hopes of a sale, but lies don’t work.
People get angry when you lie to them. They won’t trust you. They walk away from deals. The few moments of bliss aren’t worth losing the sale.
Be truthful. If you don’t have a car on your lot but can get it, say so. Don’t pretend it’s already there. If you need more time to detail a new car for pickup tell the buyer. No one wants to arrive at the showroom and wait for an hour.
People understand when you tell the truth. What they don’t understand is when you lie. Don’t leave any room for doubt when communicating with customers.
You want every customer to say you are an honest, trustworthy salesperson.
12. Follow Up and Say Thank You
Don’t assume your relationship is over when a customer drives off your car lot. Follow up with a text, phone call, email, or regular mail.
Thank them for their business. Make sure they’re happy with the sale. Let them know they can contact you with any questions.
Good manners are essential for salespeople. When you follow up, the customer knows you care. And you should care. Every happy customer is part of your marketing team.
Happy buyers tell their friends, family, coworkers, and neighbors. What do you want them to say about buying a car from you?
It’s smart to follow up with everyone. Stay in touch with buyers and potential customers. That way you’re top of mind when they or someone they know want to buy a car.
Share These Auto Salesman Training Tips With Your Team
Knowing these secrets can turn a frustrated salesman into salesperson of the month.
Remind your sales staff not to act desperate for a sale. Stress and desperation are off-putting to buyers. Instead, relax and use the techniques outlined here.
Share these auto salesman training secrets with your team. Soon, you’ll see both rookie and seasoned staff boost their sales and morale. That means both your staff and customers enjoy the car-buying experience.