HARDISON’S TIPS – FEBRUARY 23, 2021 – The importance of Credibility
Why is credibility in our field of training so important? Let’s examine this a little deeper.
The English dictionary defines credibility as
“the quality of being trusted and believed in”
There are many traits that can help us become successful. If we’re going to want to stand out in the crowd with the Niche that we chose, we need to focus on some fundamental credibility elements.
Credibility is, in a way, a higher bar than success. It means potential prospects can look at us as a reliable resource and decision maker. It allows those who rely on us to know they can count on us, trust us, do business with us, and, ultimately, align with us.
Being credible means fostering a set of very specific qualities. If we’re serious about establishing ourselves as credible in our field of expertise, here are 10 steps to credibility that we must do:
Be trustworthy: To cultivate credibility we must build trust, earn trust and get trust.
Be competent: Become an expert in our field and confident in our capabilities.
Be consistent: Everything we do, say and think, should be consistent. This only happens from the inside out.
Be genuine: We need authenticity to cultivate credibility. Winning trust isn’t about a “fake it till you make it” approach.
·Be sincere: Credibility means sincerity. It’s not what we think but what we mean. We cannot claim it; we have to be it – unmovable and always straightforward, no matter what.
Be respectful: Treat everyone with respect. Not because we expect something, but because we know they deserve it. It’s people’s respect that earns us our credibility.
Be accountable: Credibility means being accountable for our decisions and actions. Own up to mistakes and when we’re not sure about something, say so.
Be loyal: Our credibility grows when we serve our customers’ best interests which, results in us and our customers mutual commitment to success.
Be honest: We must develop a reputation for speaking with candour and honesty. Transparency is the fundamental keystone to the core source of credibility.
Be principled: Don’t compare ourselves to others, be the principled person we are, holding the values we believe in.
