HARDISON’S TIPS – FEBRUARY 23, 2021 – The importance of Credibility
Why is credibility in our field of training so important? Let’s examine this a little deeper.
The English dictionary defines credibility as
“the quality of being trusted and believed in”
There are many traits that can help us become successful. If we’re going to want to stand out in the crowd with the Niche that we chose, we need to focus on some fundamental credibility elements.
Credibility is, in a way, a higher bar than success. It means potential prospects can look at us as a reliable resource and decision maker. It allows those who rely on us to know they can count on us, trust us, do business with us, and, ultimately, align with us.
Being credible means fostering a set of very specific qualities. If we’re serious about establishing ourselves as credible in our field of expertise, here are 10 steps to credibility that we must do:
Be trustworthy: To cultivate credibility we must build trust, earn trust and get trust.
Be competent: Become an expert in our field and confident in our capabilities.
Be consistent: Everything we do, say and think, should be consistent. This only happens from the inside out.
Be genuine: We need authenticity to cultivate credibility. Winning trust isn’t about a “fake it till you make it” approach.
·Be sincere: Credibility means sincerity. It’s not what we think but what we mean. We cannot claim it; we have to be it – unmovable and always straightforward, no matter what.
Be respectful: Treat everyone with respect. Not because we expect something, but because we know they deserve it. It’s people’s respect that earns us our credibility.
Be accountable: Credibility means being accountable for our decisions and actions. Own up to mistakes and when we’re not sure about something, say so.
Be loyal: Our credibility grows when we serve our customers’ best interests which, results in us and our customers mutual commitment to success.
Be honest: We must develop a reputation for speaking with candour and honesty. Transparency is the fundamental keystone to the core source of credibility.
Be principled: Don’t compare ourselves to others, be the principled person we are, holding the values we believe in.
From his success on the sales floor of an automotive dealership to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer. Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.
Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.
Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html