HARDISON’S TIPS – FEBRUARY 24, 2021 –Tips To Being A Successful Car Salesperson In 2021
Posted at 23:21h in Car Dealership Training, Car Sales Manager Training, Internet Auto Sales Training, Online Car Sales Training by Shelley Ram-Saban
Congratulations!! You made it out of 2020 and the “Year of Covid”, into hopefully the much-needed greener pasture of 2021, the “Year of Somewhat Hopefully Back to Normalness”. There is no denying that 2020 was rough for everyone, whether you find yourself in the automotive industry or not. But just like any new year, we have the opportunity to start the year strong and make choices that will impact us for the foreseeable future. One of those opportunities is the understanding of how to become a successful car salesperson, and more importantly, how to be the best car salesperson YOU can be.
This past year forced dealers to adjust their standard business practices to comply with state mandates while contending with the additional pressure of helping shoppers feel at ease and safe. We’ve seen a dramatic shift towards virtual sales and the in-person shopping experience reduced from hours in-store to about 30-45 minutes, all the while operating on a skeleton crew. Yet, despite all of these barriers, many dealerships shattered year over year records in Q4 of 2020. These learnings will not only help us evolve as an industry but show the resilience of the dealership model. Selling cars has changed since we first started training dealerships in 1991, but we are committed to helping you learn how you can become a great car salesperson in 2021.
Tips to Succeed in Car Sales in 2021
Our founder, Alan Ram, once said that selling cars is not hard. Landing the Mars Rover or solving complex mathematical problems is. However, in the grand scheme of things, selling cars is easy. There aren’t a lot of barriers to entry into the industry, and if you do the basics well you can earn a good living. That doesn’t mean that it doesn’t take effort. You can’t just show up and expect the opportunity to come to you. Your success is defined by your actions. Successful car salespeople are successful because they do the things that unsuccessful salespeople aren’t willing to do. We can’t teach you everything about how to sell cars in this blog but we will go over a few standout things to make you that much more successful this year. Let’s get to it!
From his success on the sales floor of an automotive dealership to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer. Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.
Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. ShopSmartAutos.com took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.
Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit RichieBelloBlogs.com. https://www.itworld.com/article/2783373/gm-warns-dealers-about-working-with-pure-play-online-auto-sellers.html