HARDISON’S TIPS – JANUARY 4, 2021 – Easy ways to increase sales in bad weather

HARDISON’S TIPS – JANUARY 4, 2021 – Easy ways to increase sales in bad weather

Make the difference of thousands of dollars in lost revenue in door-to-door sales

Depending on what company you are with, you may or may not “have to” knock on doors if the weather is too bad. We have found that there are only about 10% bad weather days where you are unable to knock doors. Even if the days are a little bit rough, knowing the right way to deal with the bad weather can make the difference. You might not work a full day when the weather is bad, but just adding a few extra sales can really add up long-term.

Tips for dealing with cold weather to increase sales

The number one thing you need to increase sales in bad weather is to simply be prepared. Most people don’t take the time to bring along appropriate clothing and gear. Improper gear is the main reason people don’t make as many sales as they could in bad weather.

In warmer states, be sure to bring the appropriate gear, even if it seems unnecessary. For example, in a typical warm place like Florida, you may have a random day that could be much colder than expected. Without proper warm clothes, you may have a day wasted on the doors. You might spend the whole day in and out of your car trying to warm up. Even if you rarely use it, it’s a good idea to bring extra gear like hats and gloves and even pants and rain gear with you.

When bundling up it’s best to have your logo still showing. People already have their guard up when someone they don’t know knocks on their door. The last thing you want is to give your prospects more of a reason to be on guard. If you are going to be wearing layers or putting on hats and gloves, try and have at least three of your logos visible. You could do this with branded gear, ID badges, lanyards, branded binders, stickers for iPads, etc. The more branding you have the more official and legitimate you will look. When you don’t look official many people won’t even open their door for you. You want to look presentable and be able to portray professionalism and be confident, even with extra layers.

If it’s hot out you could talk about how that pests tend to move indoors and become more active when it’s hot out. Know your products and find a reason why it makes sense for you to be out in different kinds of bad weather conditions. If your reason makes sense and flows well with your sales pitch and value build, having bad weather can bring you an additional advantage while selling. Applying these tips can really help you to increase sales even in bad weather.

Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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