HARDISONS TIPS – March 29, 2021-How to Be a Successful Car Salesman: Automotive Selling Tips for the Digital Age
It’s no secret that the future of auto sales is shifting gears. Car buyers are spending less time at dealerships and more time online. But do you know how to be a successful car salesman as we move further into this digital age?
Because while the process of selling cars used to be a well-oiled machine, complete with print ads and billboards – that’s simply not enough anymore. Things have changed.
The price point (and every other detail) of every comparable car within 1,500 miles is at the customer’s fingertips, so a low price can’t even guarantee a sale.
And while charisma and a friendly demeanor might help you sell a car, it’s no use if people aren’t coming into your dealership in the first place. You can’t just wait for customers to stroll in. You need to actively achieve face-to-face time with them before they even step foot in your lot – and that requires video.
So, as you figure out how to become a good car
Because while the process of selling cars used to be a well-oiled machine, complete with print ads and billboards – that’s simply not enough anymore. Things have changed.
The price point (and every other detail) of every comparable car within 1,500 miles is at the customer’s fingertips, so a low price can’t even guarantee a sale.
And while charisma and a friendly demeanor might help you sell a car, it’s no use if people aren’t coming into your dealership in the first place. You can’t just wait for customers to stroll in. You need to actively achieve face-to-face time with them before they even step foot in your lot – and that requires vide
o, as you figure out how to become a good car salesman in the 21st century, know that it requires an agile, plugged-in mind to see the opportunities hidden in these challenges.
To help you navigate the new car-buying model that consumers are embracing, we’ve compiled a list of car sales tactics to consider in the modern digital era:
