Encourage Customers to Buy Your Product Using Delight

Do NOT Be Pushy

It can be difficult to resist the urge to ‘help the sale along’ when your quota deadline is fast approaching. However, pushiness makes most prospects uncomfortable and defensive, and that’s just in their general, day-to-day lives. Their reactions are even worse when it’s a salesperson who is being pushy to them. Pushiness does not encourage customers to buy your product. “It’s a frequent problem and happens when we stop listening to our prospects and instead start listening to our own internal dialogue which often looks something like, ‘I already know what they need, and I think they need this product or service,’” says Tyre.

Successful sales only happen when you listen to your prospects throughout the entire sales process. Sometimes, you must let them have a say in the sales pace. There’s a reason sales reps are known for being pushy: Many are. Delight your prospects by letting them set the pace of the sales process. Do that, and they’ll look at your product in a more favorable light.

Personalize Your Service Together

Personalizing your sales meetings is the ultimate way to encourage customers to buy your product. If you are struggling to come up with a plan, you can take all the guesswork out of crafting your personalization efforts by simply saying, “We are going to be working together over the next few months. How can I make it easy for you?” says Tyre. The prospect will be happy you asked outright. And you will know that your outreach from that point is exactly what this particular customers wants from you.

Offer Insight Based on Experience

The more you discuss your product or service with your prospect, the more you will notice that the questions they have for you tend to revolve around particular hesitancies. When this happens, be honest with them. To encourage customers to buy your product, you need to talk with your prospects about your current clients from the same industry who were worried about the same things. Even if some of your clients’ worries turned out to be true, explain what happened, how you fixed it, and what you learned from the situation to take preventative measures going forward. Having experience under your belt will give your prospects a greater sense of comfort working with you in the future.

Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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