I would like to thank you for spending your valuable time on my blog.. Sales Training Matters was created to offer value added tips and insights to one of the oldest professions in the world.

I am proud to be a sales consultant because more than any other person, I, and millions like me built America.

The man who builds a better mousetrap – or a better anything – would starve to death if he waited for people to beat a pathway to his door. Regardless of how good, or how needed, the product or service might be, it has to be sold.

Elijah was laughed at until the world realized that he truly had “The real McCoy”. Edison had to install his electric light free of charge in an office building before anyone would even look at it. The first sewing machine was smashed to pieces by a Boston mob. People scoffed at the idea of railroads. They thought that even traveling thirty miles and hour would stop the circulation of the blood! Henry Ford strived for fourteen years to get people to understand the concept of an assembly line. Westinghouse was considered a fool for stating that he could stop a train with wind. Morse had to plead before ten state Congresses before they would even look at his telegraph.

The public didn’t go around demanding these things. They had to be sold!



They needed thousands of sales consultants, trailblazers, pioneers, great listeners – people who could persuade as the inventor could invent. Sales consultants took these inventions, sold the public on what these products could do, taught customers how to use them, and then taught customers how they would benefit from them, and taught businessmen how to make a profit from them.

As a sales consultant, I’ve done more to make America what it is today than any other person you know. I was just as vital in your great-great-grandfather’s day as I am in yours, and I’ll be just as vital in your great-great-grandson’s day. I have educated more people, created more jobs, taken more drudgery from the laborer’s work, given more profits to businessmen, and have given more people a fuller and richer life than anyone in history. I’ve dragged prices down, pushed quality up, and made it possible for you to enjoy the comforts and luxuries of cars, radios, refrigerators, stereos, televisions, and computers. I’ve healed the sick, given security to the aged, and put thousands of young people through college. I’ve made it possible for inventors to invent, for factories to hum, for ships to sail the seas, and for rockets to fly the universe.

How much money you find in your pay check next week, and whether in the future you will enjoy the luxuries of technology, the computer age, atomic power, and the information super-highway, depends on me. The loaf of bread that you bought today was on a supermarket’s shelf because I made sure that a farmer’s wheat got to the mill, that the mill made the wheat into flour, and that the flour was made into bread, and that the bread was delivered to your supermarket.

Without me the wheels of industry would come to a grinding halt. And with that, jobs, marriages, governments, and freedom of thought would be a thing of the past. I AM A SALES CONSULTANT, and I’m proud and grateful that as such I server my family, my fellow man, God, and my country.

Sales Training Matters is just that – I have a passion for education and the way sales consultants distribute value added knowledge to prospects, potential buyers and current clients.

Stop back again real soon and Make It A Champion Day!


From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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