HARDISON’S TIPS – SEPTEMBER 10, 2020 – 19 Social Media Tips for Car Salespeople (Pt. 3)

HARDISON’S TIPS – SEPTEMBER 10, 2020 – 19 Social Media Tips for Car Salespeople (Pt. 3)
10. Use a script for your testimonial video.
Using a script is your secret to success. A testimonial video should last 1-2 minutes. The following script inspires the customer so they don’t have to think about what to say on their own. It also helps you to focus on getting the testimonial rather than thinking up what to ask your customer.
Here’s my script (it’s an introduction and 4 simple questions):
Testimonial Intro: Tell us about yourself (First name, city of residence)
Is this your first (brand name)? (or, fill in the brand they bought if they bought a used vehicle)
If they say yes: What made you decide to buy a (brand name)?
If they say no: What do you like best about (brand name)?
Why did you decide to buy your car at XYZ dealership?
What did you like best about your experience with me today?
What is ONE thing you would tell your friends/family about us?
Last step: Thank them!
11. Track your social selling efforts.
The best way to get better at social selling is by learning from your existing efforts. Collect insights from your current efforts and see what’s effective, as well as what isn’t. Based on this data, ask yourself what you should be doing differently and what you can do better. This can help you gain a clearer direction of how you should change and adapt your efforts to deliver even better results.
Track these metrics and set personal goals to improve:
Inbound connections and network growth.

Content engagement rate (how many people are engaging with your content each week?)
Follower quality (followers who find and engage with your content)
Prospect referrals
Lead activity
Pro Tip: LinkedIn has a “Social Selling Index” (SSI). LinkedIn should be one of your preferred channels to prospect. Check out your own SSI right HERE.
12. Request LinkedIn recommendations.
In an ideal world, you’d never have to request a recommendation. A happy customer would just automatically post a raving recommendation on LinkedIn. But we don’t live in that world, do we?
Many people feel uncomfortable asking for recommendations (I’m one!). One way to get past this is to first write a recommendation for someone else. This is a much easier approach and LinkedIn provides an easy way for the other person to return the favor and write a recommendation for you.
If your situation is different and you want to simply ask someone for a recommendation, LinkedIn will take you through the process >>here<<. 13. Locate potential prospects. Where do your potential clients turn to seek more information about concerns and needs they have? Do they belong to a LinkedIn group? A public or private Facebook Group? A weekly Twitter Chat? A specific Facebook page or Instagram account? Plant yourself there, listen to their conversations and make every attempt to deliver value. Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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