HARDISON’S TIPS – SEPTEMBER 10, 2020 – 19 Social Media Tips for Car Salespeople (Pt. 3)
10. Use a script for your testimonial video.
Using a script is your secret to success. A testimonial video should last 1-2 minutes. The following script inspires the customer so they don’t have to think about what to say on their own. It also helps you to focus on getting the testimonial rather than thinking up what to ask your customer.
Here’s my script (it’s an introduction and 4 simple questions):
Testimonial Intro: Tell us about yourself (First name, city of residence)
Is this your first (brand name)? (or, fill in the brand they bought if they bought a used vehicle)
If they say yes: What made you decide to buy a (brand name)?
If they say no: What do you like best about (brand name)?
Why did you decide to buy your car at XYZ dealership?
What did you like best about your experience with me today?
What is ONE thing you would tell your friends/family about us?
Last step: Thank them!
11. Track your social selling efforts.
The best way to get better at social selling is by learning from your existing efforts. Collect insights from your current efforts and see what’s effective, as well as what isn’t. Based on this data, ask yourself what you should be doing differently and what you can do better. This can help you gain a clearer direction of how you should change and adapt your efforts to deliver even better results.
Track these metrics and set personal goals to improve:
Inbound connections and network growth.
Content engagement rate (how many people are engaging with your content each week?)
Follower quality (followers who find and engage with your content)
Pro Tip: LinkedIn has a “Social Selling Index” (SSI). LinkedIn should be one of your preferred channels to prospect. Check out your own SSI right HERE.
12. Request LinkedIn recommendations.
In an ideal world, you’d never have to request a recommendation. A happy customer would just automatically post a raving recommendation on LinkedIn. But we don’t live in that world, do we?
Many people feel uncomfortable asking for recommendations (I’m one!). One way to get past this is to first write a recommendation for someone else. This is a much easier approach and LinkedIn provides an easy way for the other person to return the favor and write a recommendation for you.
If your situation is different and you want to simply ask someone for a recommendation, LinkedIn will take you through the process >>here<<. 13. Locate potential prospects. Where do your potential clients turn to seek more information about concerns and needs they have? Do they belong to a LinkedIn group? A public or private Facebook Group? A weekly Twitter Chat? A specific Facebook page or Instagram account? Plant yourself there, listen to their conversations and make every attempt to deliver value. Make It A Champion Day!