Success comes through focusing on what you want, and taking consistent action to get it.hat said, many times our feelings and emotions get the better of us.

You can direct your feelings to make you more confident and more optimistic, even when everyone around you is pessimistic.

The way you direct your thoughts and feelings can be very simple and easy.

Ask yourself a question.

Ask yourself a question that will cause you to think and feel something empowering.

For example…

“What accomplishment am I most proud of?”


“What in my life am I happy about?”

Ask yourself a question, and your brain will give you an answer. Thinking about the answers to these two, for example, will generate feelings of pride or happiness.

Whatever you want to feel, you can do so by directing your focus with a question.

Confidence and optimism are essential qualities of successful sales consultants.

There’s a lot of negativity going around right now. But you don’t have to be one of the ones who will capitulate to negative self talk.



Even when everything seems to be going down the toilet, there are some people making the same or even more money and succeeding.

It’s all a matter of what you think, feel and focus on.

Create your own results. The future is only as good as your imagination will allow.

So start RIGHT NOW by getting back to basics by practicing your “Talk Tracks” for every step in the “Road to a Sale”. Your guests, family, friends, Nalley, Asbury, your self esteem and your Bank Account will thank you.

“It’s better to be prepared for an opportunity that never comes – than have an opportunity come and your not prepared”
Winston Churchill

Make It A Champion Day!

From his success on the sales floor of an automotive dealership  to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to help consumers. Richie Bello combined his automotive expertise with his robust desire to “take care of the customer first” to become an automotive influencer, published author, and renowned trainer.  Bello absorbed the wants and needs of consumers as he worked up the ladder of the automotive industry.

Over the thirty-five years of his career, he developed strong Internet marketing skills, leading him to developing software solutions that create ease for consumers, and helps dealers improve relationships with customers. Innovation drives success. And, for Bello, it’s in his DNA. took years to come to consumers and arrived in a timely manner, during the 2020 Pandemic. With over 6 million vehicles on the site, features that help consumers deliver, finance and warranty, Bello has met the retail digital age head on.

Bello also is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Visit


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